Audience

Household Income Networkwide Eater Curbed Racked Gridskipper
Total $100k+ 47.7% 45.7% 54.1% 35.9% 35.0%
More than $200k 16.1% 14.0% 21.7% 10.4% 12.5%
$100k-199k 31.6% 31.7% 32.4% 25.5% 22.5%
$75k-99k 15.1% 15.1% 14.8% 16.7% 17.5%
$50k-74k 18.2% 19.0% 15.7% 22.7% 40.0%
Less than $50k 19.1% 20.2% 15.5% 24.7% 17.5%
Age Networkwide Eater Curbed Racked Gridskipper
Median age 33 32 37 29 32
< 21 1.2% 0.8% 1.6% 3.8% 2.1%
21-24 8.4% 8.1% 7.3% 17.7% 6.3%
25-34 46.9% 50.3% 38.8% 52.4% 50.0%
35-44 22.0% 23.0% 21.1% 15.3% 20.8%
45-54 12.1% 10.0% 17.1% 8.3% 10.4%
55+ 9.5% 7.7% 14.2% 2.2% 10.4%
Total 21+ 98.9% 99.2% 98.4% 96.2% 97.9%
Education Networkwide Eater Curbed Racked Gridskipper
Total College+ 86.3% 87.0% 85.0% 85.3% 89.6%
Post-grad degree 29.6% 29.0% 32.6% 21.2% 52.1%
Post-grad work 8.0% 7.6% 9.1% 7.8% 0%
College grad 48.6% 50.5% 43.0% 56.3% 37.5%
Some college 10.9% 10.5% 11.9% 10.2% 10.4%
High school grad 1.5% 1.4% 1.6% 1.7% 0%
Gender Networkwide Eater Curbed Racked Gridskipper
Female 51.3% 54.2% 39.2% 82.6% 39.2%
Male 48.7% 45.8% 60.8% 17.4% 60.8%
Marital Status Networkwide Eater Curbed Racked Gridskipper
Single 40.9% 40.6% 38.3% 58.2% 41.7%
Married/engaged/partnered 52.2% 53.1% 53.9% 32.5% 50.0%

SOURCE: Curbed Network Survey, Q4 2012